Our Story

Our Founder Damian Alexander-Du'bel travelled around the globe and worked across oceans and time zones to develop an idea that was first just a seed of passion behind the message. 

Every woman on this planet has the right to feel loved, strong, capable, and deserving. It is still a well-known struggle for many people today in many different communities around the world.

Bella Mayford commits to reminding every woman, from every part of the world, that you are the most powerful player on our planet: 


We started our product line because we know how time-consuming and expensive it is to find and buy beautiful, quality products that would last. We decided to launch our online store and focus mainly on product quality and sustainability. We're glad that you found us, and hope you’ll enjoy our products as we do!


Our Products are designed at our London HQ with the aim to inspire women from across the globe. 


All Bella Mayford jewellery is made from Sterling silver and then plated in either Gold, Platinum or Rose Gold. Bringing you the finest quality of product at fair prices. 


Our beautiful watches start their design process in London. Not only are we bringing you that luxury feel, all watches are made from stainless steel and our straps are made from genuine leather. 

Giving you not only a quality watch but one that will last. 


By connecting the dots between women in need of encouragement and inspiration to women who have worked toward positions of influence and inspiration: a proper platform, representation by classic elements, and an incredibly special brand for the women of our world was born.