To ensure the optimal care of your Bella Mayford fine fashion plated jewelry, kindly avoid contact with creams, liquids, perfumes, cosmetics, and household chemicals, as these substances may discolor, damage, leave residue, or cause tarnishing. Remember to remove your BM jewelry before showering, bathing, swimming, or entering saunas or steam rooms.

When putting on your BM jewelry, ensure that your skin is dry. Store your BM jewelry in a dry space to prolong its color and luster. To clean your BM jewelry, gently use a soft cloth to wipe off accumulated dirt or residue over time. We recommend using a standard silver polishing cloth. Avoid commercially available jewelry cleaning solutions or polishing agents, as they can be harsh and may damage your jewelry.

It's natural for collected residue to cause metal to tarnish and obscure stones over time. Additionally, sterling silver may darken slightly as part of its natural characteristics.

Given their delicate nature, handle and store your BM jewels with care to maintain their beauty over time.

Watch Care

WATCH CARE + FAQ'S: Our leather watch straps are genuine leather. We use the highest quality methods to prepare the leather for your skin. Variations and imperfections are natural characteristics of genuine leather products. 

Over time, leather naturally may darken or fade in colour and texture -- this is a nod to the leather's purity; not defective or of quality concern. The natural ageing process of leather is considered a part of its organic beauty. In effort to provide resistance against dirt and moisture, we do recommend trading your leather strap with a leather protector before wear. Always handle your BM leather watch strap with care and keep it away from water, humidity, cosmetics, perfumes, chemicals,and intense sunlight to prevent damage. We carry limited stock of replacement leather straps for purchase, should any unwanted damage occur that might emplore you to seek a replacement for the straps alone. 

Leather straps are not covered under warranty for replacement. Naturally, you may expect to replace light-coloured straps approximately every twelve months. Unfortunately we do not offer recycled, faux, or vegan leather straps at this time, however we do offer our lovely mesh straps as an alternative for those not interested in genuine leather,. Approximate adjustment abilities for all BM leather watch straps and all BM mesh watch straps are approximately 15cm to 21cm. We use the fine plating methods available for the metal portions of your BM watch. It is the nature of plating to wear over time. In an effort to extend its life, always handle your BM watch with care and keep it away from creams, cosmetics, perfumes, water, humidity and chemicals. 


Of the three metal colour options that we offer (gold, rose gold, platinum): rose gold plating is naturally the least durable and over time will fade the quickest. Your BM watch is water-resistant at a rating of 1 ATM(also known as 1 Bar or 10 meters). It is not suitable for water submersion but is resistant to modest rain/water splashes; intended for everyday-use. We always recommend removing your BM watch before swimming, showering, bathing, or entering sauna or steam rooms. Condensation may appear under the glass face of your BM watch if you experience a sudden change in temperature or pressure; do not attempt to expose your watch to heat in an effort to dry out the condensation as it may cause damage to the watch and will only cause the condensation to persist. 

ladies classic lady watch rests on a granite Bloch next to a brown decanter

Water damage

Please be aware that water damage is not covered under warranty for replacement. The average battery life of your BM watch is approximately 12 months, and it's important to note that battery replacements are not covered under warranty.

Your BM watch comes with a limited warranty that covers defects in workmanship or materials for a period of one year from the original purchase date. It's important to understand that this warranty excludes coverage for batteries, glass, plating, straps, water penetration, or accidental damage resulting from a lack of care.

For a comprehensive understanding of the warranty terms and conditions, we recommend reviewing the warranty information provided with your BM watch or contacting our customer support for further assistance.